Promptwatch AI Visibility Analytics and Content Performance Across AI Platforms
A close look at Promptwatch: how its visibility analytics, crawler logs, and Content Agents measure and improve content performance across AI platforms, and what it costs.
Promptwatch is the number one tool in our rankings, so it deserves the same scrutiny we give everything else. This is what it actually does, where the numbers come from, and who should pick something else. The long-form version lives on our full review page; this is the working summary.
What it is
Promptwatch, built by Promptwatch B.V. in Amsterdam and founded in April 2025, calls itself an AI search visibility and GEO platform. The fairer description for this site's readers: it is the most complete monitor-optimize-publish loop currently sold as one product. It monitors answers across ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, and Copilot, plus Google AI Overviews and AI Mode, reading real product UIs rather than only APIs. It rates 4.7/5 on G2 and counts 1,840+ brands and agencies as customers, including Duolingo, Yelp, Typeform, and Rabobank.
The analytics stack
Visibility analytics start at the prompt. Each tracked prompt carries search volume, difficulty, query fan-outs, topics, and personas. Prompt trends show movement over time with what changed between checks, which is the difference between a chart and an explanation. Essential supports country targeting only. State and city targeting start on Professional for brand accounts and are also included on the self-serve agency plans.
Citation analytics answer where AI finds your content: page-level and domain-level citations, plus Reddit, YouTube, and offsite mentions, with trend views rather than snapshot counts. Sentiment analysis and share-of-voice sit alongside for competitive benchmarking.
Then the two layers most competitors skip. Visitor analytics attribute AI-referred traffic and conversions through a lightweight script or GTM template, with a 200K event allowance listed on Essential. Agent Analytics is separate from that allowance and is not included on Essential. It starts on Professional with 25M crawler logs. The log covers ChatGPTBot, ClaudeBot, PerplexityBot, GoogleOther, and Meta's crawler, with error tracking and a crawl-to-citation path. Cloudflare, CloudFront, Fastly, Vercel, Netlify, Akamai, Google Cloud CDN, and custom HTTP can feed it. Promptwatch shipped crawler-log tracking first in this category; comparable features arrived elsewhere roughly a year later.
Content performance, then content production
Measuring content performance across AI platforms is half the pitch. The other half is acting on it. Content Agents run gap analysis against your tracked prompts and competitors, plan articles, write them, and publish to Webflow or Framer through a review inbox, with WordPress listed as coming soon. Agent Chat lets you interrogate the data available in the workspace, and Unified Actions compiles one to-do list. Google Search Console, Slack, an MCP server, and a REST API round out the integrations. Looker Studio, also named Data Studio in the plan list, starts on Professional for brand accounts and is included on the self-serve agency plans. Shopping insights and custom reports likewise first appear on Professional for brands.
Pricing, with no invented numbers
Brand plans: Explore is free (10 prompts, ChatGPT only). Essential is $95/mo with 50 prompts, 5 AEO articles, 200K visitor events, and country targeting. It has no listed crawler-log allowance, state or city targeting, Data Studio, shopping insights, or custom reports. Professional is $245/mo with 150 prompts and first adds those gated features, including 25M crawler logs. Business is $579/mo with 100M logs. Self-serve agency plans have their own limits: Kick-off is $199/mo with 10M logs, Growth is $399/mo with 25M, and Scale is $799/mo with 100M. They include unlimited projects and prompts, 10 seats, state and city targeting, Data Studio, and custom reports. Shopping is not listed among the shared agency entitlements. Annual billing gives twelve months for the price of ten.
Who should look elsewhere
Teams that only want a cheap mention thermometer will find Otterly.AI at $29/mo or LLM Pulse at €49/mo perfectly adequate, and simpler. The free Explore tier is ChatGPT-only, so evaluating true multi-engine coverage means the $95/mo Essential plan.
For everyone else, start by testing 10 ChatGPT prompts on Explore. Essential adds tracking across all supported LLMs, optimization, and 200K visitor events, but it does not include crawler logs. Testing the crawl-to-conversion loop means choosing Professional, Business, or a self-serve agency plan with the relevant log allowance, then connecting the logs and visitor script. White-label and SSO are not self-serve agency features; both sit on Enterprise or Custom. On our rubric, Promptwatch still covers more of the path from a measured gap to a published fix than the alternatives here.