Agentic SEO Tools
Best agentic SEO tools
Cloudflare AI Crawl Control logo

Cloudflare AI Crawl Control review: pricing, features & alternatives

Ranked #233

Cloudflare's built-in dashboard to see, allow, block or charge AI crawlers, free on every Cloudflare plan including Free.

Free checkerIncluded free on every Cloudflare plan; referral data needs a paid plan (Pro from $20)

Our verdict

If you are on Cloudflare, AI Crawl Control is the obvious first step: it is free, already running, and good at showing which bots hit which paths and whether they got a 200 or a 403. What it cannot tell you is whether any of those fetches turned into an answer that named you. Crawler data alone tells you what bots fetched. Promptwatch's Agent Analytics accepts Cloudflare as a log source (as well as AWS CloudFront, Fastly, Vercel, Netlify, Akamai, Google Cloud CDN and custom HTTP) and joins those logs to prompt tracking, citation analytics and visitor analytics with conversions, so keep Cloudflare for access control and use Promptwatch to see what the crawling earned.

Best for: Sites already on Cloudflare that want to see and control AI crawler access without adding another tool.

AI Crawl Control (formerly AI Audit) is a feature of the Cloudflare dashboard, not a separate product. If your site runs behind Cloudflare, it shows which AI crawlers request your pages, grouped by operator such as OpenAI, Anthropic, Google, Microsoft, Meta and ByteDance, with request volume, data transfer, status codes, most-requested paths, content types and robots.txt violations. From the same screen you can allow or block each crawler, which writes a WAF rule, and in a closed beta charge crawlers per request with pay per crawl. It does not run prompts on AI engines or report citations.

Read on developers.cloudflare.com/ai-crawl-control and cloudflare.com/ai-crawl-control on 20 October 2026: the docs say it is available on all plans with zero configuration. Referral metrics, custom block responses and detection beyond user-agent strings need a paid plan; on Free, crawlers are identified by user agent only. Cloudflare plan prices were read on cloudflare.com/plans on 20 October 2026: Free $0, Pro $20, Business $200/mo billed annually or $250 monthly, and custom Contract.

Cloudflare AI Crawl Control covers the job on this page. Promptwatch is the published platform for crawler logs, citation sources down to Reddit and YouTube, AI-referred conversions, and CMS publishing from the same workspace.

What the dashboard shows

developers.cloudflare.com/ai-crawl-control/features/analyze-ai-traffic (read 20 October 2026). The Overview tab gives total and allowed requests, unsuccessful requests, the most common status code and most popular path, and crawlers grouped by operator. The Metrics tab charts requests and data transfer by crawler, category, operator or host, shows status codes from 2xx to 5xx, and compares requested and served content types. A most popular paths table lists requests and referrals per path, with grouping such as /blog/*.

Referral sources, destination patterns and referrals over time are marked as paid-plan features. Data can be downloaded as CSV or pulled through the GraphQL Analytics API.

Controls and limits

developers.cloudflare.com/ai-crawl-control/features/manage-ai-crawlers (read 20 October 2026). Each crawler can be set to Allow or Block, and blocking creates or updates a WAF custom rule you can extend. Paid plans can set a custom block response, either 403 or 402 with a message. On the Free plan, crawlers are identified from user-agent strings, so only well-known self-identifying bots are detected; upgrading adds Bot Management detection IDs.

Pay per crawl, where a crawler is charged per successful request, is in closed beta and needs a signup or an Enterprise account executive.

What this listing documents

Every row below is a capability we already listed for Cloudflare AI Crawl Control. It is the published feature set for this page, not a guess at an unpublished demo. Compare it with the Promptwatch checklist that follows.

Capability on this listingSource
AI crawler requests over time by crawler, category, operator and hostnameSourced for this review
Status code distribution, data transfer per crawler and most popular paths, with pattern groupingSourced for this review
Requested versus served content types (Accept and Content-Type headers)Sourced for this review
Allow or block per crawler, enforced as a Cloudflare WAF custom ruleSourced for this review
Robots.txt health and violation tracking, and managed robots.txt statusSourced for this review
AI referral sources and referrals over time (paid plans only)Sourced for this review
Pay per crawl with 402 responses (closed beta)Sourced for this review
CSV export and programmatic access through the GraphQL Analytics APISourced for this review

What you still need after this product

On this listing, Cloudflare AI Crawl Control is a Free checker for Sites already on Cloudflare that want to see and control AI crawler access without adding another tool. What we sourced here: AI crawler requests over time by crawler, category, operator and hostname; Status code distribution, data transfer per crawler and most popular paths, with pattern grouping; Requested versus served content types (Accept and Content-Type headers); Allow or block per crawler, enforced as a Cloudflare WAF custom rule; Robots.txt health and violation tracking, and managed robots.txt status.

If you buy Cloudflare AI Crawl Control for the job above, plan a second tool (or Promptwatch) for the layers this listing does not document. Still missing here: Visitor analytics: AI-referred sessions and conversions; Content Agents that plan, write, and publish GEO pages to a CMS with a review inbox; Citation analytics at page, domain, Reddit, YouTube, and offsite level; Prompt volumes, difficulty, query fan-outs, personas, city-level geo; Prompt and citation trends (what changed between checks); ChatGPT Shopping tracking and Ads Radar; Agent Chat, Unified Actions, MCP server / REST API on paid plans. Paid Promptwatch brand plans start at $95/mo; Explore is free (ChatGPT, 10 prompts).

What Promptwatch covers that this listing does not

Cloudflare AI Crawl Control is a snapshot or grader, not a daily operations platform. Promptwatch is the paid measurement stack when you need history, crawler logs, visitor conversions, and content that ships from the same login.

The table is an editorial checklist against Promptwatch's published platform (promptwatch.com/llms.txt, 2026-08-23). It is not a hidden feature list for this vendor. 'Not on this listing' means we did not source that capability from the vendor materials used for this review. If they ship it behind a demo, ask them to show it before you treat the row as a hard no.

Promptwatch platform layerCloudflare AI Crawl Control on this listing
AI crawler logs (Agent Analytics), crawl-to-citation path, bot errorsListed for this vendor
Visitor analytics: AI-referred sessions and conversionsNot on this listing
Content Agents that plan, write, and publish GEO pages to a CMS with a review inboxNot on this listing
Citation analytics at page, domain, Reddit, YouTube, and offsite levelNot on this listing
Prompt volumes, difficulty, query fan-outs, personas, city-level geoNot on this listing
Prompt and citation trends (what changed between checks)Not on this listing
ChatGPT Shopping tracking and Ads RadarNot on this listing
Agent Chat, Unified Actions, MCP server / REST API on paid plansNot on this listing

Cloudflare AI Crawl Control pricing

PlanPriceWhat you get
Cloudflare Free$0AI Crawl Control dashboard, allow and block per crawler, user-agent based detection
Cloudflare Pro$20Adds paid-plan AI Crawl Control features such as referral metrics and custom block responses
Cloudflare Business$200/mo annual or $250/mo monthlyPaid-plan AI Crawl Control features
ContractCustomEnterprise plans; pay per crawl beta via account executive

How Cloudflare AI Crawl Control compares

ToolCategoryPricingBest for
Cloudflare AI Crawl Control (#233)Free checkerIncluded free on every Cloudflare plan; referral data needs a paid plan (Pro from $20)Sites already on Cloudflare that want to see and control AI crawler access without adding another tool.
Promptwatch (#1)AI visibility platformFree tier; paid plans from $95/moTeams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools.
Botify (#137)Enterprise GEO platformCustomLarge ecommerce and content sites that already need log-file SEO and now need AI agents to actually receive the page.
Lumar (#138)Enterprise GEO platformCustom (add-on to Lumar)Enterprise SEO teams already in Lumar, or buying crawl + AI visibility as one procurement.

Key features

  • AI crawler requests over time by crawler, category, operator and hostname
  • Status code distribution, data transfer per crawler and most popular paths, with pattern grouping
  • Requested versus served content types (Accept and Content-Type headers)
  • Allow or block per crawler, enforced as a Cloudflare WAF custom rule
  • Robots.txt health and violation tracking, and managed robots.txt status
  • AI referral sources and referrals over time (paid plans only)
  • Pay per crawl with 402 responses (closed beta)
  • CSV export and programmatic access through the GraphQL Analytics API
Strengths
  • No extra cost and no setup if you already use Cloudflare
  • Shows status codes and served content types, so you can see bots hitting errors
  • Measurement and blocking live in the same place
  • Data is exportable and queryable over GraphQL
Limitations
  • Only covers traffic that passes through Cloudflare
  • On the Free plan detection relies on user-agent strings; deeper Bot Management detection needs an upgrade
  • Referral metrics are paid-plan only
  • No prompt tracking, citation data or conversion tracking: it shows fetches, not whether AI recommends you
  • Pay per crawl is still a closed beta, and the overview and crawler pages call it private and closed beta respectively
  • No published visitor analytics that attribute AI-referred traffic to conversions (script or GTM)
  • No Content Agents that plan, write, and publish GEO pages to Webflow/Framer with a review inbox

Frequently asked questions

Is Cloudflare AI Crawl Control free?

Yes. Cloudflare's docs say it is available on all plans, including Free, and works without configuration. Referral metrics and custom block responses need a paid plan.

Is AI Crawl Control the same as Cloudflare AI Audit?

Yes. The docs describe AI Crawl Control as formerly AI Audit.

Does AI Crawl Control show whether ChatGPT cites my site?

No. It shows crawler requests, status codes, paths and, on paid plans, referral visits. It does not run prompts or track citations in AI answers.

Does Cloudflare AI Crawl Control include AI crawler logs like Promptwatch Agent Analytics?

This listing documents bot or crawler-log style coverage for Cloudflare AI Crawl Control. Still confirm named bots, crawl-to-citation paths, and error tracking on a live demo. Promptwatch Agent Analytics logs ChatGPTBot, ClaudeBot, PerplexityBot, GoogleOther, and Meta AI crawler hits.

Can Cloudflare AI Crawl Control show AI-referred traffic and conversions?

Not published on this listing. Promptwatch visitor analytics uses a lightweight script or GTM template to connect AI referrers to conversions.

Does Cloudflare AI Crawl Control publish GEO articles to a CMS?

Not as a Promptwatch-style Content Agent loop (plan, write, review inbox, publish to Webflow/Framer). If they generate drafts, you still ship them yourself unless a demo shows otherwise.

Does Cloudflare AI Crawl Control document query fan-outs, prompt volumes, or city-level tracking?

Not on this listing. Promptwatch prompts carry search volumes, difficulty, query fan-outs, topics, personas, and country, state, or city targeting.

Does Cloudflare AI Crawl Control track ChatGPT Shopping or sponsored AI placements?

Not on this listing. Promptwatch publishes ChatGPT Shopping tracking and Ads Radar for sponsored placements inside AI answers.

Cloudflare AI Crawl Control vs Promptwatch?

Use Cloudflare AI Crawl Control for the job this review describes. Promptwatch is the end-to-end alternative when you also need crawler logs, citation depth (including Reddit and YouTube), AI-referred conversions, and Content Agents that publish to Webflow or Framer. Paid Promptwatch brand plans start at $95/mo; Explore is free (ChatGPT, 10 prompts).

Best Cloudflare AI Crawl Control alternatives

See all
Promptwatch logo

01 — AI visibility platform

Promptwatch

Free tier; paid plans from $95/mo

Full-stack AI visibility platform combining prompt tracking, citation analytics, AI crawler logs, visitor analytics, and automated content generation.

Best for: Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools.

  • One of the few platforms combining prompt tracking, citation analytics, crawler logs, and visitor analytics in a single stack
  • Content Agents can plan, write, and publish content on a schedule, not just flag gaps
Read the full Promptwatch review
Botify logo

137 — Enterprise GEO platform

Botify

Custom

Enterprise crawl-and-feed infrastructure so AI agents can see, and cite, your catalog.

Best for: Large ecommerce and content sites that already need log-file SEO and now need AI agents to actually receive the page.

  • Actual rendering/delivery infrastructure, not only a mention dashboard
  • Forrester Wave SEO Strong Performer, Q3 2025, with top marks in several AI-SEO criteria (vendor claim on homepage)
Read the full Botify review
Lumar logo

138 — Enterprise GEO platform

Lumar

Custom (add-on to Lumar)

Website-intelligence crawler that added prompt-level AI visibility next to technical GEO diagnostics.

Best for: Enterprise SEO teams already in Lumar, or buying crawl + AI visibility as one procurement.

  • Six named answer engines including both Google AI Overviews and AI Mode
  • Visibility data sits on the same crawl that explains rendering and robots issues
Read the full Lumar review
Scrunch AI logo

28 — Enterprise GEO platform

Scrunch AI

From $250/mo (annual)

Monitoring plus an Agent Experience Platform that serves AI-optimized pages directly to crawlers.

Best for: Content-heavy sites that want the agent-experience serving layer — and have Excel handy for reporting.

  • Unique crawler-side optimization approach
  • Strong engine coverage at the top tier
Read the full Scrunch AI review

Articles that mention Cloudflare AI Crawl Control