Adaptify vs Petra Labs vs Quattr: Three Ways to Get AI Visibility Work Done for You
An agency platform that writes and re-tests, a managed team from $15,000/mo, and an enterprise SEO suite with an agent. Plus where Promptwatch fits as the self-serve option.
Plenty of teams want someone, or something, to do the AI visibility work rather than another dashboard. Adaptify is agency software that writes, publishes and re-tests content. Petra Labs is a managed team with its own tracking software, from $15,000 a month. Quattr is an enterprise SEO platform whose GIGA agent prepares fixes for your team to approve.
We judge all three on one loop: find the gap, draft the fix, get approval, publish, then verify that the change was read and paid off. Vendor facts come from each company's pages as read on 14 October 2026.
Side by side
| Adaptify | Petra Labs | Quattr | Promptwatch | |
|---|---|---|---|---|
| Model | Agency software | Managed service with software | Enterprise SEO platform | Self-serve platform |
| Price | $499 per site/mo; $999/mo for 3 sites | From $15,000/mo | Not published (demo) | Free Explore; paid from $95/mo; agency from $199/mo |
| Engines | ChatGPT, Claude, Gemini, Perplexity, Copilot | Not named | ChatGPT, AI Mode, Perplexity, Gemini, Claude | ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, AI Overviews, AI Mode |
| Who does the work | The platform | Petra's team | GIGA agent, your team reviews | Content Agents, your team reviews |
| Publishing | WordPress, Squarespace, Webflow, Shopify, HubSpot CMS, Duda | Petra's team executes | Prepares content and fixes for review | Webflow, Framer, WordPress |
| Crawler logs | Not published | Not published | When server logs are connected | Agent Analytics, from Professional |
| Traffic and revenue | Re-test on the next cycle | Custom attribution models | Joins Search Console, GA4 or Adobe | AI-referred visits and conversions |
Adaptify: the agency production line
Adaptify runs a loop most trackers don't. It generates prompts from the client's site, keywords, location and competitors, checks all five engines in one automated pass, and gives each prompt a GEO Potential Score from 0 to 100. High scorers feed a 7-stage article pipeline that publishes straight to the client's CMS, and the next cycle re-tests the prompt.
$499 a site also covers 1 to 20 PR backlinks a month, keyword research and technical SEO fixes, with unlimited seats and no credit system. Multi-Site ($333 a site, three-site minimum) adds a white-label portal with client approvals.
Verification is the weak link. The cycle runs every 14 days, no prompt allowance is published, and the pages describe no crawler logs or AI-referred conversion tracking. The re-test tells you whether the mention appeared. It cannot tell you whether a bot fetched the page or anyone converted.
Petra Labs: hire the team
Petra suits an enterprise that wants to hand the program to outsiders. Its team builds a custom prompt map from forum scraping, panel and clickstream data and Google search data, and captures the fan-out searches and interim sources a model consults before answering. Then the team does the work, from copy and technical audits to earned media.
Attribution is where Petra goes furthest. Custom multi-touch and marketing mix models try to find AI-referred traffic hiding in direct or dark social and tie it to pipeline. That is verification done by consultants, not software you run.
The trade-off is cost and lock-in. Typical engagements run $250k to $600k+ a year, the software isn't sold alone, the engines aren't named, and a custom prompt set makes results hard to compare with any other tool.
Quattr: an enterprise SEO suite with an agent
Quattr runs tracked prompts daily by default and scores each engine separately. Its argument is first-party data: AI visibility sits next to Search Console, GA4 or Adobe, Google Ads and server logs, and with server logs connected it reports crawler hits from GPTBot, ChatGPT-User, PerplexityBot and ClaudeBot. The GIGA agent prepares content, pages, links and fixes for review, and an MCP server works with Claude, ChatGPT, Cursor and VS Code.
Getting in is the hard part. There is no public price, allowances are not itemized, much of the value depends on connecting your data feeds, and Content ideas (which plans pages for prompts you have no page for) is still in early access.
Where Promptwatch fits
Promptwatch is the self-serve version of the same job. Content gap analysis picks the prompts you are missing, Content Agents plan and write the page, a review inbox keeps a person in charge, and approved pages publish to Webflow or Framer. Then it verifies. Agent Analytics logs ChatGPTBot, ClaudeBot, PerplexityBot and other AI crawlers with the crawl-to-citation path and errors, and visitor analytics ties AI-referred visits to conversions.
Unlike these three, you can read the price and start today. Crawler logs begin on Professional at $245 a month, or on Kick-off at $199 for agencies, with unlimited projects and prompts. Adaptify bundles backlinks and SEO production that Promptwatch doesn't sell, so that choice is about whether you need a production line or measurement.
Which way to go
Pick Adaptify if you are an agency selling SEO content and backlinks, want GEO in the same white-label production line, and can live with a 14-day cadence.
Pick Petra Labs if you have the budget for a managed program and need a revenue attribution model built for you.
Pick Quattr if you are an enterprise SEO team that wants AI visibility next to your Search Console, analytics and server logs, and a demo-led purchase is fine.
Pick Promptwatch if you want agents you control, graded by crawler logs and conversions, at a published price. For most teams it is the one to try first.
FAQ
Is Adaptify more expensive than Promptwatch?
Adaptify starts at $499 per site a month, which also covers backlinks and technical SEO. Promptwatch starts at $95, or $199 for agencies.
Can Quattr show AI crawler activity?
Yes, if you connect server web logs. It reports crawler hits, not citations.